As with all emerging technologies, organizations large and small are struggling to identify and manage the risks associated with artificial intelligence and keep up with the expanding web of new laws and regulations.  While these tools hold great promise for many businesses, management and in-house counsel often need help navigating these complex issues.  The attorneys at DeMarco Law, PLLC are at the forefront of this rapidly evolving industry and are committed to helping clients capitalize on the promise of AI.

The first and most important step for most companies is developing and maintaining a governance framework around the development or deployment of AI.  We advise our clients on a wide range of AI governance issues, including the following:

• Conducting comprehensive risk assessments for developers and users of AI tools.
• Drafting internal policies governing the use of AI and conducting training for employees around the risks that AI poses.
• Creating and maintaining cybersecurity programs and procedures that mitigate AI risks, such as access controls and data governance.
• Vendor and service provider management, including conducting due diligence, vetting AI tools for enterprise use, and drafting service contracts with cybersecurity, data protection, and regulatory compliance in mind.
• Counseling on potential IP risk associated with generative AI, including uncertain questions around infringement, ownership of AI-generated works, and rights and licensing issues.

DeMarco Law can also help your organization navigate the emerging web of local, state, federal and international legal requirements for the development and use of AI.  Some examples include: 

• State and local laws and regulations governing AI transparency and the use of AI for in high-risk areas, such as employment and financial services.
• Data privacy laws, such as the CCPA and other state data privacy laws and the GDPR.
• Laws governing the deployment of AI-assisted facial recognition and similar technologies.
• The European Union’s AI Act and provisions of the GDPR that are relevant to AI.
• Emerging risk management standards for AI developersissued by the National Institute of Standards and Technology (NIST).

DeMarco Law has advised a wide range of national and global corporations on these and related laws.  In the event of a regulatory inquiry or investigation, you will want the experienced attorneys at our firm to help to navigate your response.